Context :

A B2B services company was relying on an outdated internal reporting solution, limiting visibility into business performance. Users found the dashboards unintuitive, hampering decision-making.

Approach :

We integrated a modern visualization layer into the existing tool, leveraging its APIs to create dynamic dashboards tailored to sales and management teams. Data was restructured to eliminate inconsistencies, and collaborative workshops helped align metrics with strategic priorities.

Results :

The new dashboards improved team adoption by 30%, with user satisfaction up 25%. Sales performance improved by 12% thanks to better customer data analysis, and operating costs were maintained without additional investment.